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Content Marketing: The Fuel That Drives Everything

    Let’s be real — people are tired of ads yelling at them.

    Instead, they want:

    • Answers (How do I…?)

    • Inspiration (Can I really do this?)

    • Connection (I feel seen!)

    That’s where content comes in. Done right, content marketing educates, entertains, and earns trust — before you ever ask for a sale.

    What Is Content Marketing?

    Content marketing is the strategic creation and distribution of valuable, relevant content to attract and retain a clearly defined audience — and ultimately, to drive profitable customer action.

    Translation: You create stuff people actually want to consume… and they reward you with their trust (and wallets).

    Unique Fact of the Day 📊

    Companies that blog get 55% more website visitors and 67% more leads than those that don’t.

    And this applies to all types of content — not just blog posts:

    • YouTube videos

    • Podcasts

    • Infographics

    • Carousels

    • Twitter/X threads

    • Emails

    • TikToks

    If it gives value and builds a bridge between you and your ideal customer, it’s content marketing.

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    The Content Trifecta: TOFU, MOFU, BOFU

    (Yes, this sounds like a weird vegan menu. Stay with me.)

    These are the stages your content should align with:

    🥗 TOFU – Top of Funnel (Awareness)

    Purpose: Get eyeballs. Start conversations.

    Examples:

    • “5 Mistakes You’re Making on Instagram”

    • “The Ultimate Beginner’s Guide to Web Design”

    • “Why Most Startups Fail (And How You Can Avoid It)”

    🍝 MOFU – Middle of Funnel (Consideration)

    Purpose: Build trust. Prove value.

    Examples:

    • Case studies

    • How-to videos/tutorials

    • In-depth guides

    • Product comparisons

    🥩 BOFU – Bottom of Funnel (Conversion)

    Purpose: Drive action. Ask for the sale.


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    Examples:

    • Product demos

    • Testimonials

    • Email sales sequences

    • “Book a call” pages

    Serve content based on where your audience is in the journey.

    Creating a Simple Content Strategy (Even If You’re a Team of One)

    Step 1: Define Your Audience

    Be specific. “Busy moms starting online businesses” is better than “people on the internet.”

    Step 2: Choose 1–2 Platforms

    Go where your audience already hangs out. TikTok? LinkedIn? Email?

    Don’t try to do everything. You’re not a content octopus. 🐙

    Step 3: Pick 3–5 Content Pillars

    These are recurring themes you’ll talk about.

    Example for a personal finance brand:

    • Budgeting tips

    • Side hustle ideas

    • Investing basics

    • Money mindset

    • Success stories

    Step 4: Use the 80/20 Rule

    • 80% value (educational, entertaining, personal)

    • 20% promotion (products, services, CTAs)

    Sell less. Help more. That’s how you build brand love.

    Tips to Make Your Content Stand Out 🧨

    • Be consistent – Show up weekly, if not daily.

    • Tell stories – Humans are wired for narratives.

    • Use visuals – Memes, infographics, carousels, gifs. Be scroll-stopping.

    • Inject personality – Be you. People follow humans, not logos.

    • Repurpose content – Turn a blog post into 3 tweets, 1 email, and 2 reels.

    Tools That Make It Easier

    • Content scheduling: Buffer, Later, Notion, Trello

    • Graphics: Canva, Adobe Express

    • SEO: Ubersuggest, Surfer SEO, Keywords Everywhere

    • Analytics: Google Analytics, Metricool

    Your job isn’t to create more. It’s to create smart.

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