In the context of a motion video, the use of text is a major part of the animation. In this context, motion design is less about the literality of characters and more about expressiveness and abstractions. Motion videos can be highly effective when they use visual metaphors to convey a message. Here are some examples of what works in motion videos and why. This article also covers the use of particle emitters in motion graphics. For more information about these effects, read on.
Animation with text as a major component
When used effectively, animation with text can help to convey important messages. Text effects can establish hierarchy and help the reader understand key messages. Use big text effects to emphasize important points, such as H2s or call-out text. However, some animations are simply ornamentation, and serve little purpose beyond adding dazzle. Sparkling transitions, for example, can add a dynamic background to your page while conveying important details and brand messaging.
Add animators to the text layer by selecting the appropriate type of selector. Selector types include Range, Wiggly, Expression, and other options. Selectors appear as a group when a layer has a default selector and a selected animator property. Selectors can be added to a group of objects in the Timeline panel by pressing the Add button or right-clicking the text. You can also add the same type of selector to another animator group.
Particle emitters are a powerful method of creating replicable elements in animation and video. These effects can be as varied as space and weather, swarms of creatures, aircraft, and objects, and glowing trails. Particle emitters can be created from a point, line, plane, or object. Several programs have particle engines. Red Giant Complete and Maxon One include particle generators. The following are some of the advantages of particle emitters in motion graphics.
An emitter can be a blurred sphere, a video clip, or a 3D point. Using the “Bounding Boundary” option forces particles to spawn around the shape’s edge. A grid will also restrict particle birth to positions defined by the shape’s boundaries. When a grid is defined, the position of the particles will be evenly distributed within the shape of the emitter. Another option, “Avoid previous positions,” forces particles to spawn at previous grid positions.
Adobe After Effects
After Effects is a digital visual effects and motion graphics application. It is a popular choice for putting together the post-production phase of film and animation. After Effects offers a variety of ways to automate your workflow and enhance its core features. Learn more about After Effects features and the benefits of becoming a subscriber. In this 3-part workshop series, you will learn how to create a basic motion graphic and vector graphics from your own artwork.
After Effects allows you to create stunning videos, manipulate text, and import video and audio. You can also use After Effects for motion graphics for marketing and public relations purposes. Animated videos with After Effects are the perfect choice for distributing your content online. You can even create professional-level content for popular websites such as Netflix and Hulu. This makes it an excellent tool for companies of all sizes to use for promotional campaigns and public relations.
If you’re looking for a custom explainer video, you’ve come to the right place. Switch Video’s in-house experts bring client partners’ visions to life in motion pictures. They focus on content and scriptwriting to make complex ideas easy to understand and drive measurable results. From simple product introductions to corporate training videos, Switch Video’s motion graphics team can create a variety of visual content for any brand.
From product demonstrations to video advertisements, switching between motion graphics and videos can be an excellent way to engage viewers. The combination of moving elements and a clear storyline makes video marketing easier than ever. Unlike static graphic designs, motion graphics can quickly convey information and increase engagement. In fact, it has been shown that consumers spend over 50% of their time watching video on the internet. For this reason, it’s important to make your video content as short and sweet as possible.