The Tommy Hilfiger logo reflects the core values of the brand. It is preppy, nautical, and American. The typeface used in the logo was the same as in the current one, but was much wider. The brand wanted the logo to fit into the flag it is associated with. Its logo has evolved over the years to stay true to its core values and the ethos of the brand. It was also changed frequently to stay current with the brand.
Color scheme
The color scheme of the Tommy Hilfiger logo has long been a source of controversy. Its red and blue color scheme, originally borrowed from the American flag, is now a wildly popular choice for designers. The reason for this seems to be that the colors represent freedom and excellence. However, this doesn’t necessarily mean that the logo’s design is flawed. In fact, the colors represent a brand’s core values and are often synonymous with the company.
The Tommy Hilfiger campaign of the early 1980s revolved around the theme of America, and the logo reflected that. The brand subsequently began working with the legendary American artist George Lois on the campaign, which eventually became a beloved ad. This campaign also used the “H” color scheme from the International Code of Signals, which means “I have a pilot on board.” Many iconic archival pieces have featured the Tommy Hilfiger logo, including the famous ’80s Tommy Jeans campaign, starring the late singer Aaliyah. She modeled the jeans for the company, and eventually became its official spokesperson.
Symbolism
The Tommy Hilfiger logo is an excellent example of the brand’s Americana roots. The iconic red and white stripes and blue hues of the American flag are representative of excellence, purity, patriotism, and elegance. The company chose the Gill Sans typeface to create its logo. In keeping with the Americana theme, the design is reminiscent of the semaphore flags used in maritime communication.
The Tommy Hilfiger logo has been used as a trademark for the brand since the 1990s. The brand was originally named Tommy Hilfiger in New York City, and he worked his way up the fashion ladder through sheer grit. It is no wonder then that the brand’s logo is as American as apple pie. Despite varying color schemes, the brand’s logo is a symbol of its heritage.
Symbolism of the brand’s logo
One of the most famous fashion logos, the Tommy Hilfiger’s logo is recognizable for many reasons. The letters “TH” stand for Tommy Hilfiger and symbolize four different things. The first symbol is a semaphore flag; the second one is the initials “HI.” The colors of the logo are blue and red, which harken back to the first U.S. flag and preppy maritime style.
The colors Tommy Hilfiger used to create its logo were borrowed from the US flag to emphasize the brand’s American heritage. This logo has remained largely the same since its first appearance in 1985, with only a few changes to the wordmark and the colors. Symbolism is important in designing clothing, so this aspect should be taken into consideration. Tommy Hilfiger’s logo has a very powerful symbolism.
Design inspiration
A recent campaign for the Tommy Hilfiger brand focused on the company’s American heritage. The logo itself is based on the International Code of Signals flag “H” which means “I have a pilot on board.” The company has only tweaked the logo wordmark slightly, but the overall design is recognizable. In fact, the company’s logo is reminiscent of the iconic campaign from 1985, with its color palette and “H” wordmark.
The first Tommy Hilfiger logo design was based on the American flag, which is often seen as patriotic. The brand is also known for being bold and passionate, and this appeals to their core target audience. Similarly, the logo font is sans-serif Gill Sans, which is both simple and humble. While the original logo was based on the flag, this one features a much wider version of the wordmark, presumably because the letters needed to fit within the flag’s arc.
