It only takes a consumer seven seconds to form a judgment about a brand, so it is vital to make your logo design as memorable as possible. By combining colors, shapes, illustrations, and text, logos help communicate your brand’s message and act as a self-explanatory image that your audience will be able to associate with your brand. Here are some tips for logo design:
Lessons learned in creating a company logo
Designing a logo can be difficult and should be based on your target market’s associations. Colours and fonts are two things to consider when selecting a logo, as they can affect your target market’s associations with your brand. If your target audience has little or no knowledge of your brand, a simple design can be effective. It is also important to remember that the more simple your logo is, the more memorable it will be to them.
Elements of a logo design
A good logo will incorporate several of the most important elements, including lines, colors, and shapes. Lines have a strong impact on the way your audience sees your logo. Vertical lines convey strength and sophistication, while horizontal lines express a calm and unhurried attitude. The shape of a circle, however, has its advantages and disadvantages. Consider using both types of lines in your logo design. Here are three common examples of each.
Colors
The right colors can go a long way in making your logo stand out from the competition. But you’ll want to make sure the colors you use compliment one another. If you don’t know how to match colors properly, you can use Adobe’s color wheel to get a better idea. This tool lets you choose specific rules for color matching and create a logo that looks great on different platforms. Colors can make or break your logo, so it’s important to understand your target audience and choose colors appropriately.
Shapes
There are many benefits of using shapes in logo design. Circles are a traditional choice for business logos. These shapes symbolize continuity, warmth, and community. Human brains also perceive circles as friendly. While rectangles and squares are often considered boring, they can be overshadowed by interesting colors. Consider your industry before selecting a shape. Most service-related companies use circles. Adding a dynamic color to your logo can also enhance its visual appeal.
Fonts
You can create a unique look and feel for your company or brand by choosing the right fonts. There are many different types of logo fonts, and the selection should be made based on the type of business you are. For example, a health club might want to use a bold, modern font called Garamond. These typefaces are ideal for logos, as they are elegant and sophisticated while maintaining a balance between boldness and legibility.
