letterhanna
Blog Posts
Content Marketing: The Fuel That Drives Everything
Let’s be real — people are tired of ads yelling at them. Instead, they want: Answers (How do I…?) Inspiration (Can I really do this?) Connection (I feel seen!) That’s where content comes in. Done...
Logo Presentation – How to Make Your Logo Shine
You’ve poured hours into designing the perfect logo. But if you hand it off in a plain JPEG with no context, you’re not just underselling your work—you’re letting your brilliance whisper instead of roar. Presenting...
Lettering in Clay: Molding Messages That Last
Clay might just be the most patient of all crafting materials. It waits for you to mold, shape, carve, and occasionally smush it beyond recognition. Now, pair that with the expressive beauty of typography, and...
Typography – The Voice of Design
Typography isn’t just about picking a pretty font. It’s the art and technique of arranging type to make language visually engaging, readable, and expressive. Think of it as the tone of voice in your visual...
Typography in Branding — Crafting Identity with Type
🎭 The Power of Type in Branding Fonts aren’t just pretty letters. They carry mood, personality, trust, and memory. The typeface you choose can make your brand feel like a tech-savvy innovator, a luxury boutique,...
Funnels: Turning Eyeballs Into Buyers (Without Being Pushy)
If you’ve ever wondered how top marketers turn a stranger into a loyal customer — and then into a raving fan — it’s all about the funnel. And no, not the kind you use for...
Exporting Your Logo – Mastering Files, Formats & Brand Kits
So, you’ve got a shiny new logo—awesome. But what now? If you deliver a JPEG and call it a day, prepare for disappointed clients, blurry print jobs, and a branding nightmare. Let’s talk about how...
Pop-Up Prose: Paper Engineering Meets Typography
Paper engineering might sound like something that requires a PhD and a blueprint… but really, it’s just folding paper in creative ways. And when you combine that with smart typography? You get cards, posters, and...
Layout & Composition – The Skeleton of Great Design
You’ve got your colors, your fonts, your logo, your cool illustration of a cat wearing glasses. But how do you arrange all that without it looking like chaos on caffeine? That’s where layout comes in....
Typographic Systems & Responsive Design
🌐 Why Responsive Typography Matters In a world where your design might be seen on a smartwatch, a phone, a tablet, or a 4K monitor, your typography has to be more flexible than a yoga...
Email Marketing: The Highest ROI Tool You’re Probably Ignoring
Let’s cut to the chase:For every $1 you spend on email marketing, you can expect an average return of $36.That’s not marketing — that’s magic. 🪄 The secret? Email is personal. It’s permission-based. And best...
Logo Redesign – When to Evolve vs. When to Rebuild
Redesigning a logo isn’t just giving it a fresh coat of paint. It’s a strategic decision that can make your brand feel more relevant—or completely alienate your audience if you’re not careful. Yep, it’s a...
Textile Type: Adding Typography to Fabric Crafts
This is where your fonts get cozy. We’re turning cloth, canvas, and cotton into typographic playgrounds. Whether you want to make a personalized tote, a custom quote tee, or an embroidered affirmation to hang above...
Color Theory – The Science and Emotion of Hue-Man Design
You might think you “just like blue.” But your brain has been tricked by decades of color psychology, cultural cues, and carefully constructed marketing. And now, you’ll learn to use that trickery for good (and...
The Art & Science of Type Pairing
💘 Why Pair Fonts? Using one typeface everywhere is like wearing a tuxedo to the beach — impressive, but maybe a little overkill. Font pairing adds variety, contrast, and personality to your design. But...
Naturally Lettered: Crafting with Nature & Typography
Ever looked at a tree branch and thought, “You could be an ‘S’”? No? Well, today’s your moment of enlightenment. We’re diving into nature-inspired crafting, where we mix organic materials like wood, leaves, stones, and...
Social Media Marketing: Building a Brand That Scrolls Into Hearts
Let’s be real: if your brand isn’t on social, you might as well be whispering into a vacuum cleaner. It’s where your audience lives. Your mission? Meet them there, give them value, and maybe make...
Trends vs. Timelessness – Designing Logos That Last (or At Least Don’t Age Poorly)
👓 Trendy vs. Timeless: What’s the Difference? Trendy Designs that follow current popular aesthetics. They’re often eye-catching, modern, and perfect for riding the “now” wave. 🎯 Good for: Startups, social media brands, fashion, entertainment⏳ Lifespan:...
Branding Basics – Designing Identity That Sticks
Branding is what makes people recognize a soda can and instantly think Coca-Cola. It’s why you can spot an Apple product from a mile away, even with the logo covered. It’s not just about visuals—it’s...
Optical Alignment, Baseline Grids & Rhythmic Flow
👀 1. Optical Alignment – When Straight Isn’t Right Imagine this: you perfectly align a capital “O” and a capital “H” at the top, pixel-perfect. But wait… the “O” looks like it’s sinking! Why? Because...