Let’s be real — people are tired of ads yelling at them.
Instead, they want:
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Answers (How do I…?)
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Inspiration (Can I really do this?)
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Connection (I feel seen!)
That’s where content comes in. Done right, content marketing educates, entertains, and earns trust — before you ever ask for a sale.
What Is Content Marketing?
Content marketing is the strategic creation and distribution of valuable, relevant content to attract and retain a clearly defined audience — and ultimately, to drive profitable customer action.
Translation: You create stuff people actually want to consume… and they reward you with their trust (and wallets).
Unique Fact of the Day 📊
Companies that blog get 55% more website visitors and 67% more leads than those that don’t.
And this applies to all types of content — not just blog posts:
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YouTube videos
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Podcasts
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Infographics
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Carousels
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Twitter/X threads
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Emails
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TikToks
If it gives value and builds a bridge between you and your ideal customer, it’s content marketing.
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The Content Trifecta: TOFU, MOFU, BOFU
(Yes, this sounds like a weird vegan menu. Stay with me.)
These are the stages your content should align with:
🥗 TOFU – Top of Funnel (Awareness)
Purpose: Get eyeballs. Start conversations.
Examples:
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“5 Mistakes You’re Making on Instagram”
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“The Ultimate Beginner’s Guide to Web Design”
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“Why Most Startups Fail (And How You Can Avoid It)”
🍝 MOFU – Middle of Funnel (Consideration)
Purpose: Build trust. Prove value.
Examples:
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Case studies
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How-to videos/tutorials
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In-depth guides
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Product comparisons
🥩 BOFU – Bottom of Funnel (Conversion)
Purpose: Drive action. Ask for the sale.
Side Note : Promote & earn with Letterhanna’s affiliate program.
Examples:
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Product demos
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Testimonials
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Email sales sequences
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“Book a call” pages
Serve content based on where your audience is in the journey.
Creating a Simple Content Strategy (Even If You’re a Team of One)
Step 1: Define Your Audience
Be specific. “Busy moms starting online businesses” is better than “people on the internet.”
Step 2: Choose 1–2 Platforms
Go where your audience already hangs out. TikTok? LinkedIn? Email?
Don’t try to do everything. You’re not a content octopus. 🐙
Step 3: Pick 3–5 Content Pillars
These are recurring themes you’ll talk about.
Example for a personal finance brand:
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Budgeting tips
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Side hustle ideas
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Investing basics
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Money mindset
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Success stories
Step 4: Use the 80/20 Rule
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80% value (educational, entertaining, personal)
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20% promotion (products, services, CTAs)
Sell less. Help more. That’s how you build brand love.
Tips to Make Your Content Stand Out 🧨
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Be consistent – Show up weekly, if not daily.
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Tell stories – Humans are wired for narratives.
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Use visuals – Memes, infographics, carousels, gifs. Be scroll-stopping.
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Inject personality – Be you. People follow humans, not logos.
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Repurpose content – Turn a blog post into 3 tweets, 1 email, and 2 reels.
Tools That Make It Easier
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Content scheduling: Buffer, Later, Notion, Trello
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Graphics: Canva, Adobe Express
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SEO: Ubersuggest, Surfer SEO, Keywords Everywhere
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Analytics: Google Analytics, Metricool
Your job isn’t to create more. It’s to create smart.
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