Email Marketing: The Highest ROI Tool You’re Probably Ignoring

Let’s cut to the chase:
For every $1 you spend on email marketing, you can expect an average return of $36.
That’s not marketing — that’s magic. 🪄

The secret? Email is personal. It’s permission-based. And best of all? You own the audience — no algorithm roulette.

What Is Email Marketing (Really)?

Email marketing is the practice of sending valuable messages to people who have opted in to hear from you — via newsletters, product updates, sales announcements, automations, and more.

Unlike social media, where posts are buried in a sea of noise, emails land directly in someone’s inbox. That’s digital real estate gold.

Unique Fact of the Day 📬

The average open rate for emails is 20-25%.
But the average reach of a Facebook post? Less than 5%.

And here’s the kicker — email lets you:

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Control the message
Segment your audience
Automate your follow-ups
Track every click, open, and sale

It’s your digital money printer… if you use it right.

The Three Pillars of Effective Email Marketing

1. Build a High-Quality Email List

Use lead magnets: free checklists, ebooks, quizzes, templates, etc.
Offer something valuable in exchange for the email.
Never buy lists. Trust me. Bad vibes, spam reports, and zero ROI.

2. Send Valuable, Consistent Content

Great email content is a mix of:

Education (tips, insights)
Storytelling (behind-the-scenes, brand origin)
Exclusives (early access, discounts, invites)

Value first. Then promo.

3. Use Automations

Set it and (mostly) forget it:

Welcome sequences – When someone subscribes, greet them like a digital host
Abandoned cart emails – “Hey, you forgot something…”
Win-back campaigns – Re-engage sleepy subscribers

How to Start From Zero (Beginner Action Plan)

Step 1: Choose a Platform

Top beginner-friendly tools:

Side Note : Promote & earn with Letterhanna’s affiliate program.

MailerLite
ConvertKit
Brevo (formerly Sendinblue)
Moosend
Mailchimp (eh… decent to start, but limited)

Step 2: Create a Lead Magnet

Examples:

“10 Tips to Grow Your Instagram in 30 Days”
“Free Website SEO Audit Checklist”
“Beginner’s Guide to Investing in 2025”

Make it relevant and specific to your audience.

Step 3: Set Up a Welcome Email

When someone signs up, send them:

A warm hello
Their freebie (if applicable)
A little about you/your brand
A teaser of what to expect next

Step 4: Email Once a Week (at least)

Share something helpful, funny, personal, or insightful. Don’t just sell — build a relationship.

What to Write About?

Here are some quick prompts:

“Here’s something I wish I knew when I started…”
“The top 3 tools I use every day”
“A surprising lesson from a mistake I made last year”
“Here’s what’s working for [your audience’s niche] right now”

Your goal isn’t to be perfect. It’s to be human, useful, and consistently show up.

Bonus Tips

Keep subject lines short and curiosity-piquing.
Use emojis sparingly, but smartly.
Use your real name or brand name as the sender.
Always include an unsubscribe button (legally required + builds trust).
Segment your list so you’re not blasting everyone with the same message.

Letterhanna Studio